A 20+ year Orange County design-build firm for homes, medical offices, retail spaces, and investment properties.
US Floor Design Center has been designing and building in Orange County for more than 20 years. The experienced crews, the supplier relationships, and the design center are all intact, and the systems around them have been rebuilt from scratch. Today the same team takes on residential and commercial projects across South Orange County.
What was here before we arrived
The original US Floor, Kitchen and Bath opened in Rancho Santa Margarita more than 20 years ago and operated out of the same showroom at Arroyo Crossroads all that time. The owner, Mr. Hedayati, built it the way most successful small businesses are built: good crews, strong word of mouth, supplier relationships that took years to develop, and real knowledge of how to run a construction job.
The business had one significant gap. Every quote, every invoice, every job order was on paper. There was no CRM, no digital record of more than 20 years of customers, no online presence worth mentioning, and no way to measure where business was coming from. The operation was strong. The infrastructure around it was not.
The sales team and installation crews stayed. The relationships stayed. We added the systems.
What we built before we walked in
We built the order-management platform the business runs on. One entry creates the invoice, the work order, the installer's daily order, and the vendor purchase order. More than 20 years of paper invoices are now a searchable customer database.
We rebuilt the website as an actual lead channel and product catalog, not a placeholder. We added structured inventory, quote tracking, and a sales process the team can follow consistently.
None of this changed the trade. The same crews do the same work. What changed is that the business can now track, measure, and improve.
Who you will work with
Parham Shariat
Parham has spent more than 25 years working at startups and multinational companies across the US and MENA region. That time shaped how he thinks about markets, strategy, and staying ahead of change.
Before joining US Floor Design Center, he spent more than four years as a project manager at a construction company in Orange County, California. He knows how a remodel runs on the job site, not just how it is sold. He is also the CEO of Rethink Cnergy, a tech development company.
Bruce Hedayati
Bruce has spent more than 30 years designing and renovating luxury residential projects. He founded U.S. Floor Kitchen and Bath, and he built its reputation project by project over the years.
He now brings that experience to the US Floor Design Center team. Customers get a founder who knows materials, design, and what it takes to finish a renovation well.
Bobby Sadeghi
Bobby is a project leader and manager at US Floor Design Center, a local, family-owned home remodeling and flooring business. He is known for his attention to detail. Each project he leads gets the same close care, from the first plan to the final finish.
Customers work with someone who watches the small things, because that is what makes a remodel come out right.
Alex Kashmiri
Alex is a senior sales manager focused on residential projects, with more than 10 years of experience. He helps homeowners work through their choices and arrive at a design and a price they are comfortable with.
Over a decade in residential sales means he knows the questions customers ask, the doubts they have, and what it takes to get a project from first conversation to signed agreement.
4.840 reviews on Google, as of October 2026
Our Google listing still carries our former name, U.S. Floor Kitchen & Bath.
Design and build under one roof
Most construction problems start with handoffs - between the designer who specified something and the contractor who has to build it, between the person who sold the job and the crew that shows up on site. When design and construction are managed separately, each side blames the other when something does not fit.
We handle the full scope. Material selection, design drawings, permits, demolition, construction, installation, and final inspection happen through one team with one point of contact. If something changes mid-project - because it always does - there is no gap between who knew and who did the work.
Our installation crews are experienced tradespeople, not day-rate subcontractors found online. The supplier relationships we work with have been developed over more than 20 years. That is not easy to replicate quickly, and it shows in the quality of the work.
Come to the showroom
The showroom is the right place to start. You can see every material at full scale, compare options side by side, and talk through a project with someone who has actually done it. Walk-ins are welcome. If you want dedicated time with a designer, book an appointment.
Get in touch
Designers, contractors, architects, and property managers can apply for trade pricing and a dedicated point of contact through our trade program.
Apply for trade access